Topical trends: See if there is a trend across these posts that make for a singular topic. Unrelated blog posts might still have a connection. For example, on my personal blog, two high-traffic posts have to deal with customer service issues with Dell and Verizon. They are unrelated except that they indicate people are looking for help in dealing with large corporations when they are frustrated. That trend could be a topic. What topics are people reading that are related on your blog?

Who it is from. Keep the “from” line in your email the same throughout the course. You are building trust, so it is important that the sender of the email remain the same Plus, if readers have whitelisted your email address, or directed your email into their primary Gmail tab, changing the address could hurt you. Choosing a person instead of an app or a blog name is best if you can; it is easy to ignore email from an entity and less so from a “real” person.


A useful footer. Below your main content is the footer of your email. It should contain a clear and simple way for your reader to unsubscribe, as required by the CAN-SPAM Act. Mention why they are getting the email (they signed up), and how to contact you. Email apps often take care of this for you, but just be sure it is included. The footer area is where you could do “self-advertising” if you wanted to. Keep it simple, if you choose to do it, preferably just one or two “ads” or links.
I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.
After collecting the emails of current and past customers, the next easiest way for small businesses to build their email list is to integrate email conversion into offline operations. Most small businesses have offline operations, whether that includes direct traffic to a brick and mortar store, client cold calls, customer support or any number of process that take place outside the internet. An opportunistic marketer should use these interactions as a way to grow their email list.
For example, Survey Monkey is another must-have basic email list building tools you should try. Doing a target audience research need some new topics to cover or simply want to see how people perceive your product, service, or a brand? Use Survey Monkey to ask them, offering the results in exchange for their email address and voila! Got yourself an email list pretty quick!
The key to a great email list building is to know your audience and what it is they would need from you. It’s what helps you tailor the right content/offer/product/service that matters the most, that will convert in you receiving their emails. People don’t want to be disturbed, let alone with offers they don’t want or need, so do your research and prepare tailored proposal they would gladly like to receive.
For example, Survey Monkey is another must-have basic email list building tools you should try. Doing a target audience research need some new topics to cover or simply want to see how people perceive your product, service, or a brand? Use Survey Monkey to ask them, offering the results in exchange for their email address and voila! Got yourself an email list pretty quick!
Cathy is the Woodpecker blog’s creator & chief contributor. She used to spend lots of time contacting prospects, especially via email. One of the few people on Earth who read crappy cold emails from start to end and analyze them – for purely educational purposes. Taking care of this blog, reporting Woodpecker’s journey on the pursuit of happy openings, successful closures and all the new skills we acquire in between.
Dig deep into your Google Analytics as well as Search Console to find out which content performs the best. Then, think about how you can upgrade that content with an attractive offer that will get you more emails. It should be something that directly answers the search intent and offers a solution or a clue to whatever it is people searched for. An excellent conversion tactic, for sure.

Thanks for weighing in Debbie. Completely agree, popups do annoy some people, and I can appreciate why. Like banner blindness, popup blindness is becoming more of a “thing” now too. But, they do work. And, I’ve found the more aggressive you are with them, the higher the conversion rate. Thrive Leads is the tool I use to build my email list https://www.robbierichards.com/recommended-tools/. Well worth a mention!

Get direct access to those who matter in your target market, and improve your marketing and sales drive with our targeted email marketing lists. The success a quality, current and consistent targeted lists plays in your business success cannot be downplayed. Even well thought-out marketing and sales drive have fallen short because of inadequate and inaccurate list building services.
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Dig deep into your Google Analytics as well as Search Console to find out which content performs the best. Then, think about how you can upgrade that content with an attractive offer that will get you more emails. It should be something that directly answers the search intent and offers a solution or a clue to whatever it is people searched for. An excellent conversion tactic, for sure.

I know the idea of creating a freebie can be stressful (see my post on creating the perfect freebie for more on this!), but it doesn’t have to be all about a freebie or lead magnet. Consider the kind of content you can offer on a weekly or monthly basis that will benefit your readers. Maybe that’s resources or info. Maybe that’s entertainment or encouragement. Don’t let your email come last! Your subscribers are your VIPS, remember? Give them your BEST.

If you know your target audience, you can set up the prize in a manner will be most appealing only for that segment. For example, if your business sells eco-friendly sneakers, the obvious option would be to give away a pair of the latest sneakers from your line of products. A cheaper and still relevant prize could be recycled coffee mugs, handcrafted jewelry, or organic cotton activewear.
Building and managing customer relationships is essential for generating new leads and conversions for your business, and email marketing is one of the best ways to achieve this. By sending emails to your existing customers and prospects regularly, you’re building trust and reminding them of your presence, thus warming them up to take the next action, e.g. make a purchase or recommend your products to their family and friends.
Internet audience is fast moving, and they tend to go from one to another in a fraction of a second. So every aspect of your user interface counts when you are trying to get their attention. Having a beautifully designed web page will not always lead to the fact that you’ll be having lots of visitors to your website who would come back again and again.
"Much of what I've learned about list building has been from Bryan. I followed his plan for launching a new product to my email list to a 'T' and as a result, we had 20 people pay $197 for a product I hadn't even created yet! After validating that product, we've added over 100 new members to our course and generated over $40k in revenue in 2 months by following what Bryan teaches."
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