Therefore, your potential customers might just miss everything new that will take place in your business. This is when email marketing campaign comes in handy. Just a click away, and you’ll be able to keep your subscribers updated about all the important news related to your business. This, in turn, makes your subscribers revisit your website frequently and keep coming back to you giving them a better brand recall.
Email marketing can make or break a small business. Emails provide an invaluable resource for nurturing leads and moving customers through the sales funnel. Emails also give businesses a way to maintain relationships with existing clients. With email databases decaying by 22.5% every year, it’s important to have a strategy for generating new contacts.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)

Internet audience is fast moving, and they tend to go from one to another in a fraction of a second. So every aspect of your user interface counts when you are trying to get their attention. Having a beautifully designed web page will not always lead to the fact that you’ll be having lots of visitors to your website who would come back again and again.


Ever thought of using Facebook Messenger to build you email lists? Well, EasySendy has already figured out how and has it all set for you. With EasySendy Social, you can add Facebook Messenger Widget on your website so that you can engage with your visitors directly on Facebook Messenger. Why Facebook Messenger? Because everyone is on Facebook, and its a great way to nurture your visitors on Messenger. It is personalized and customized as well. You can nurture your Facebook subscribers at one-go in bulk. Also, you can automate various tasks like replies, private replies, comments, and likes.
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Liz is a professional copywriter and editor who creates successful and popular blog posts, landing pages, and email automation campaigns for AWeber, one of the world’s leading email marketing and automation platforms. Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. She’s constantly scouring the email data of the “best of the best,” and she knows what works and what doesn’t when it comes to growing your business with the help of email.
Some readers will unsubscribe from your email autoresponder, whether it is short or long in duration. It is inevitable. Watch for trends that might indicate a necessary change (e.g. high unsubscribes after a particular lesson), but understand that unsubscribes are a natural part of your list’s equilibrium. Even if people unsubscribe, they were exposed to your content before they did so. Load the beginning of the course with excellence and go from there.
An email list can be one of the most valuable marketing assets a firm has. While building an audience on social platforms like Facebook or Twitter can be useful, investing time and resources into an asset that you don’t control can be dangerous. These platforms have the prerogative to ban your account and limit how and what you can say. Thus, email lists give you a direct path to your qualified audience. You’re free to say what you want to who you want, as much as you want: a luxury that you won’t find on social media, or through SEO and PPC.
So, from building an email list to communicating to your subscribers quickly and productively, MailChimp was and is one of the best tools to use. Offers free use up to 2000 email subscribers, so it’s a No1 tool to use if you’re starting your list building campaign and/or have a smaller email list. The price for more than 2,000 email addresses starts at $9.99/month. Why I love this email marketing service the most is that it comes as a pretty handy WordPress plugin so that you can use it with ease on your blogs and sites. We have it covered all in our detailed guide to MailChimp for WordPress you should check out to set up everything nicely
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“We are a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a data enrichment, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow. We base our company on the principles of trust, quality, and responsibility, that guide us in our work and ultimately define the outcomes.”

After collecting the emails of current and past customers, the next easiest way for small businesses to build their email list is to integrate email conversion into offline operations. Most small businesses have offline operations, whether that includes direct traffic to a brick and mortar store, client cold calls, customer support or any number of process that take place outside the internet. An opportunistic marketer should use these interactions as a way to grow their email list.


Even a small blog or a website with basic content can still be used for building your email list – if you have a landing page, or even a landing page itself. It’s a one-page website with well-targeted content and an opt-in form. A well structured and designed landing page, containing the right copy, well-targeted CTA, and opt-in form is a severe magnet for building your email list.

These web pop up forms are quite useful when you want to capture your anonymous visitors and convert them into potential leads. On EasySendy, the pop-up forms capture leads and automatically update your contact segments for further nurturing. Another amazing feature is the option to add social buttons. These social subscribe buttons speed-up the lead capturing process because your visitors don’t have to manually type in a form. At the same time, when they use social subscribe button, you get all their social information based on which you can create more targeted email nurturing drips.


You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
“Hand-curated prospect list and email outreach every month. We explore and build sold once-only prospect lists, focused on your customer profiles. Best for the motivated business, startup, consultant, or freelancer. Each month we provide you with a fresh hand-curated list. We also mail you the winning email copy and design tailor-made for each of your customer profile. We are here to make you succeed and offer continuous support and sales review.”

“At Oxyleads, we all come to work every day because we want to solve one of the biggest problem in lead generation – the lack of up-to-date business contacts. We understand that lead generation can be a bottleneck for the business. The ability to generate sufficient quality leads in a reasonable amount of time is crucial to business success. That’s why we believe that selecting the best technology (with an added human touch) will make sure that no business will ever need another source for lead generation.”

Search terms: You can find out the specific terms people are using to find your site, which will help you decide what the most popular topics for your readers are. However, Google searches are increasingly not providing the specific search terms that they used to, going with “not provided” instead, so this ability may decrease in the future (at least with the Google search engine).
Cathy is the Woodpecker blog’s creator & chief contributor. She used to spend lots of time contacting prospects, especially via email. One of the few people on Earth who read crappy cold emails from start to end and analyze them – for purely educational purposes. Taking care of this blog, reporting Woodpecker’s journey on the pursuit of happy openings, successful closures and all the new skills we acquire in between.
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.

Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 


Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.
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