Search terms: You can find out the specific terms people are using to find your site, which will help you decide what the most popular topics for your readers are. However, Google searches are increasingly not providing the specific search terms that they used to, going with “not provided” instead, so this ability may decrease in the future (at least with the Google search engine).
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
When creating an offer, a landing page, subscription/sign up form, ask only for necessary information. People really don’t want to be bothered to fill in infinite spaces; in most cases, an email address and a name are more than enough. Ask for more info, and people won’t take time to fill it out, let alone leave their email. To successfully collect email addresses, keep it short and straightforward.
Therefore, your potential customers might just miss everything new that will take place in your business. This is when email marketing campaign comes in handy. Just a click away, and you’ll be able to keep your subscribers updated about all the important news related to your business. This, in turn, makes your subscribers revisit your website frequently and keep coming back to you giving them a better brand recall.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
So many people talk about quick growth and numbers that it can be really discouraging AND have you chasing crazy numbers. Because email subscribers tend to be more high quality, that also means the list building tends to be slower over time. So first of all–ignore all the big talk about quick growth and high numbers. If you are trying to grow true, raving fans in your list, then your growth may have spikes, but should continue over time. Don’t ever stop thinking about email! Continue to consider what you can offer, where on your blog you can optimize for signups, and change things every few months.
Your current customer base is a great place to start building your email list. If you have a CRM system, you probably have already have clients’ email addresses. The more information you have, the better. Start with an overarching list that includes all customers and then keep segmenting and branching out based on who your customers are, where they are located, what they purchased, or any other number of relevant variables that you have collected. If you don’t have a CRM and have not been collecting emails of past clients, then you’ll have little tougher time. Try calling your past and current customers, look on their website for contact information or reach out on social media to acquire their emails. Starting with your current and past customers will give you a solid foundation to build on.
It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Pop-up forms are still one of the most sufficient ways to grow your email list. Despite common thinking that they’re annoying above repair; popups work. Just ask Sumo users how they collected 23,645,948 email addresses. Yes, thanks to the pop-up plugin. They serve as a lead magnet, helping in converting visitors into prospects and email subscribers.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.