I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff. I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.
Building your email list can be overwhelming and tricky; that’s why you need help from relevant and reliable tools. Sure, you can try to grow your list manually, but it takes time and intense effort. And it is something we’ve all done in the beginning. Maybe. Nowadays, if you want to do it quicker and more efficient, you’ll use some of the ideas tools we talk about in this article. Furthermore, you’ll pair them with some of the tactics we offer at the end of the post. So, let’s dive in.
Shorter email course. We have several short email autoresponders, and we use their brevity as part of the selling point. A short email course is the perfect answer to a reader who doesn’t want to be bothered too much, and who doesn’t want to commit to a long session of emails. A short email course works great for a tightly planned topic with a logical course outline, and a distinct beginning and end. With a shorter email course, people are more readily aware of previous content, and continuity and structure are important. A shorter course is also easier for a new blogger to get started with.
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
Don’t get intimidating! List building can be one of the hardest things to do. Not only is the growth part harder than, say, growing a Twitter following, but people struggle with what to write, how often to write, and what the purpose behind email is. Though I’ve given you some great list building resources above, here are my tips for getting started or scaling up.
Longer copy is acceptable. Including the full blog post text means a longer email, but there is a benefit to including the full blog text for your reader. You are offering them convenience by not making them click through to your site to read everything. You hold nothing back and give them everything for free, not even requiring a visit to your site. That can be seen as a form of goodwill, and readers often prefer the convenience of being able to read everything in their email client on their mobile device without having to open up a browser.
I completely agree with everything you have said on this post. Many of email marketers fail to understand how important it is to have an opt-in email list. No business can grow without an email list of subscribers. The email list building list you have written seems to be effective. And you have managed to list all the noteworthy tools for building an email list of subscribers.
Great article! I have been struggling with an email list. I have it set up and my thank you email then just simply a once a week email with my latest posts that I don’t even have to do it does it for me. I really need to buckle down and focus on my subscribers. I also should do a test to see what is working and what is not. Switch it up a but. Thanks for the info!
There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
Still need to gather more email addresses for your contact list? Fear not! With diligence and a little creativity, you can build a solid list of interested addressees through a variety of methods. Here we’ve compiled by category 105 strategies, tips, tools, and ideas to help you find viable, interested consumers to add to your email subscriber list.
If you know your target audience, you can set up the prize in a manner will be most appealing only for that segment. For example, if your business sells eco-friendly sneakers, the obvious option would be to give away a pair of the latest sneakers from your line of products. A cheaper and still relevant prize could be recycled coffee mugs, handcrafted jewelry, or organic cotton activewear.