“At Oxyleads, we all come to work every day because we want to solve one of the biggest problem in lead generation – the lack of up-to-date business contacts. We understand that lead generation can be a bottleneck for the business. The ability to generate sufficient quality leads in a reasonable amount of time is crucial to business success. That’s why we believe that selecting the best technology (with an added human touch) will make sure that no business will ever need another source for lead generation.”
This is especially effective of course if the content you’re sharing is relevant to your own business, and if you’re sharing it to or with a group of your target audience. If you share highly relevant content on Facebook and your target audience clicks on it from your Snip.ly link, chances are they’ll also be interested in your content and opt-in offers. Use Snip.ly to add calls to action to all of the relevant content you share.
Who it is from. Keep the “from” line in your email the same throughout the course. You are building trust, so it is important that the sender of the email remain the same Plus, if readers have whitelisted your email address, or directed your email into their primary Gmail tab, changing the address could hurt you. Choosing a person instead of an app or a blog name is best if you can; it is easy to ignore email from an entity and less so from a “real” person.
Basically, it’s a single page site where you share valuable, relevant, and meaningful information in exchange for an email address. It could be anything from landscape photography tips and tricks, low-budget travel tips, monthly entertainment newsletter, free ebook, whitepaper, blogger list… whatever it is your target audience wants and needs in exchange for their email.
But your money could also be spent on advertising your product to a community – not a random set of people For example, John Lee Dumas runs a podcast called Entrepreneur on Fire. If you have a great product that will make an entrepreneur’s life easy, you can hit him up there. His episodes cover all things entrepreneurial and he boasts a loyal audience. His September listens totaled more than 1 million. John even recently published a useful blog post about podcast sponsorships.