Building and managing customer relationships is essential for generating new leads and conversions for your business, and email marketing is one of the best ways to achieve this. By sending emails to your existing customers and prospects regularly, you’re building trust and reminding them of your presence, thus warming them up to take the next action, e.g. make a purchase or recommend your products to their family and friends.
An active comments section is a great way to find out which blog post topic piqued your reader’s interest. If you’re lucky, readers may even be so kind as to ask you questions in their comment that you can answer as part of your email autoresponder course, or that you can use as an opportunity later to refer them to your email autoresponder course. I’ve had blog readers email me directly and ask if I could write specific posts to answer specific questions they had. As you can imagine, I’m more than happy to do so.
So at the end of that third month (January 2017), I began my mailing list. And I immediately began learning HOW to build a mailing list, because it's not as simple as slapping up a "subscribe to me" form on your blog. (Tried that, didn't work.) I researched, tested, and experimented. When I found something that worked, I did more and more of it. I continuously refined and focused until I had my own little formula that was working!
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
Landing pages are a great way to entice whitepaper downloads, trial sign-ups and even purchases. Unbounce makes it easy for you to create attractive landing pages - you can choose from a library of templates to match your campaign or create a page from scratch with its drag and drop page builder. What’s more, Unbounce offers analytics and split testing (A/B testing) as well.

Email marketing is an extremely powerful tool for engaging your audience. If you want to grow your business, your email list is a good place to start. Each email address in your database represents interest in your brand – and a potential conversion. A good email list building strategy is therefore something that every business needs. Look no further – we’ve compiled our top list building tips. Let’s go!

×