Therefore, your potential customers might just miss everything new that will take place in your business. This is when email marketing campaign comes in handy. Just a click away, and you’ll be able to keep your subscribers updated about all the important news related to your business. This, in turn, makes your subscribers revisit your website frequently and keep coming back to you giving them a better brand recall.
Basically, it’s a single page site where you share valuable, relevant, and meaningful information in exchange for an email address. It could be anything from landscape photography tips and tricks, low-budget travel tips, monthly entertainment newsletter, free ebook, whitepaper, blogger list… whatever it is your target audience wants and needs in exchange for their email.
“We are a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a data enrichment, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow. We base our company on the principles of trust, quality, and responsibility, that guide us in our work and ultimately define the outcomes.”
GetResponse is another great email marketing service that comes as an all-in-one tool to grow your email list. Moreover, you can use it to create landing pages, marketing automation, and campaigns as well as webinars! All the great ways to gather new emails from different aspects of your communication. After the free 30-days trial period, the price for GetResponse starts at $15/month.
Layered Popup plugin– which considered being the “king of popup plugins’ is something very new, attractive and captivating in the way it appears to the viewers. Other popup systems will at one point restrict you by existing templates where you’ll be only able to change the color, font, and text. However, the scenario is entirely different with layered popup plugins which allow you to flow your imagination thereby creating your dream popups for your website to capture the visitor’s attention. It has various types of popup plugins which you’ll be able to use as per your requirement. EasySendy Pro has recently got integrated with Layered Popup plugin, and customers have started using for quite a something from now. With the utilization of this popup, the number of customers has gone up as high as 60,000 which has, in turn, helped Pro to grow its business.
Longer email course. We have noticed in our own email autoresponder courses that people do unsubscribe more as the course continues, but that does not mean you should not have an autoresponder that runs a longer time. It will take some readers longer to commit to you, your content, and ultimately, anything you are selling. A longer email autoresponder fits their needs perfectly. A longer email course is a good place to feature a set number of blog posts on a topic that you have written many blog posts on.
When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.
Your website is an incredible resource for email list building. It is one of the only platforms that you have full control over, which gives you the opportunity to promote opt-ins without restrictions. Opt-in early and often! This can be something as easy as embedding opt-in forms on all of your pages. Simply embedding opt-in forms has reported to double the growth of opt-in rates.
Shorter copy is powerful. 200-300 words or less is a good rule of thumb if you aren’t using a full blog post, especially if you are sending more than one email a week. We have used this idea of using only part of a blog post in our own emails, making sure that the introductory copy was sufficient to let the reader know exactly what the post was about. Entice without tricking, in other words.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
When you create new content that isn’t available anywhere else, you can “sell” your email autoresponder course on the promise that there is exclusive new content not available anywhere else. Readers need to sign up if they want it. So, whether or not you’ll publish all newly created content on your blog depends on if you are using exclusivity as part of the enticement.
It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information.
Your current customer base is a great place to start building your email list. If you have a CRM system, you probably have already have clients’ email addresses. The more information you have, the better. Start with an overarching list that includes all customers and then keep segmenting and branching out based on who your customers are, where they are located, what they purchased, or any other number of relevant variables that you have collected. If you don’t have a CRM and have not been collecting emails of past clients, then you’ll have little tougher time. Try calling your past and current customers, look on their website for contact information or reach out on social media to acquire their emails. Starting with your current and past customers will give you a solid foundation to build on.
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But your money could also be spent on advertising your product to a community – not a random set of people For example, John Lee Dumas runs a podcast called Entrepreneur on Fire. If you have a great product that will make an entrepreneur’s life easy, you can hit him up there. His episodes cover all things entrepreneurial and he boasts a loyal audience. His September listens totaled more than 1 million. John even recently published a useful blog post about podcast sponsorships.