At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Dig deep into your Google Analytics as well as Search Console to find out which content performs the best. Then, think about how you can upgrade that content with an attractive offer that will get you more emails. It should be something that directly answers the search intent and offers a solution or a clue to whatever it is people searched for. An excellent conversion tactic, for sure.
I began working on sales funnels and knew the best way to get those working for me was to increase my list numbers. I’d been following everything Jennifer did through her Blog What You Love Facebook group. After watching her success in her own blog and talking with others who’d purchased List Love, I decided to take the plunge and get it, too, despite not being successful with my previous attempt.  
Just like with website copy, you can create a number of variants for your popup, contact form or contest banner, and then test each individual part, like the color of the call-to-action button, text or image, and then see which combination is producing the best results. This way, you can create the most effective forms that will convert many visitors into leads. You can easily set up Optimizely on your website by adding a piece of code to it.
The key to a great email list building is to know your audience and what it is they would need from you. It’s what helps you tailor the right content/offer/product/service that matters the most, that will convert in you receiving their emails. People don’t want to be disturbed, let alone with offers they don’t want or need, so do your research and prepare tailored proposal they would gladly like to receive.

Using an autoresponder to set up your email opt-in form also gives you the option of setting up a double or single opt-in. Again, the double opt-in is where your new subscriber must confirm his/her email address. This simple option can show up as either an email asking the subscriber to confirm their subscription or as a CAPTCHA code that pops up. Again, this goes a long way towards weeding out fake emails.

Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Never-ending. Some bloggers have a never-ending email autoresponder, always adding (and sometimes removing) blog posts from the queue based on what they’ve written lately. They build and prune their autoresponder “live”, while it is going out to readers. A never-ending autoresponder is a good place to feature your “greatest hits” and best blog posts on the broad topic of your niche blog. It is a recirculation tool, making sure your older, archived posts always get traffic.
Email marketing can make or break a small business. Emails provide an invaluable resource for nurturing leads and moving customers through the sales funnel. Emails also give businesses a way to maintain relationships with existing clients. With email databases decaying by 22.5% every year, it’s important to have a strategy for generating new contacts.
If you don’t want to build the lists on your own, you may want to check out the links below. Some of those companies are lead generation agencies, which means they will not only find prospects matching your ideal customer profile, but they will also manage the whole outbound lead generation process including writing your emails and managing your outbound campaigns.
While consumers have steadily become desensitized to giving out personal emails, they will be more apt to provide an email if there is a value exchange. As we mentioned above, simply asking someone to join your newsletter isn’t going to convince them that they are receiving value in return for their contact information.  It’s important to be transparent, convincing and urgent with your opt-in call-to-action. Some easy ways to offer value for opt-ins is to:
The tools below will help you find email addresses and other contact details of your ideal prospects. Most of them involve Chrome extensions that will help you collect data directly from websites and social platforms like LinkedIn, Twitter, Angel.co, Crunchbase and more. We’ve reviewed the first five on the list so far. More reviews are coming soon.
The mentioned list of tools to capture email address are no doubt some of the best ways to build your email list. However, it has been seen that website is the king of all the channels when it comes to capturing an email address. Given below are the list of tools that makes a website the best channel indeed for capturing email address for building email list campaign.

With pop-ups, you can catch the audience at the very beginning, during page scrolling, when they want to exit the page – which you might see on our site as well. Done well, it’s not annoying at all 🙂 And if your site is on WordPress, there’s a lot of great pop-up plugins you can try out and use to build your email list, even from scratch. Use them as a subscription tool, exit-intent, registration form, or whatever means you want. Simply read our linked recommendation and see which one fits your needs the best. And feel free to share your top pick!
In case you missed it, I’m a HUGE proponent of email lists! I’ve got tons of list building tips in podcast interviews and some great posts here all about building an email list and writing a newsletter. If you aren’t sure why you need to be list building and need tips for growing your newsletter subscribers, then check out the following posts, interviews, and resources!
Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.

Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Growth Hacking Marketing Automation Metrics Personalization Productivity Segmentation SEO Social Media Strategy Subject Line Testing Transactional Email


Great article! I have been struggling with an email list. I have it set up and my thank you email then just simply a once a week email with my latest posts that I don’t even have to do it does it for me. I really need to buckle down and focus on my subscribers. I also should do a test to see what is working and what is not. Switch it up a but. Thanks for the info!
The content that goes to your email list should be a step above any other content you’re giving. The reason is that these are people who have expressed interest in you and your offerings already, or who have bought from you. Therefore, the content should be more targeted based on how they got on the list, and more valuable since you know who you’re creating it for and why.
When you focus on email marketing, one thing you learn quickly as your list grows is that it works. Having an email list is not just important for your business today, but it’s important for your business in the future. This is because you own your list, the people on your list will move with you wherever you go, and you can promote to them anytime for a raise when you need it.
Rework old copy and make it new. You may have a great post that you wish you could use, but the content is outdated and in much need of repair. There are several blog posts I’ve written that I’ve reworked and slapped a new headline on. The foundation and frame was good; they just needed a bit of remodeling. It is not unusual for us to use a looming new email autoresponder course as the impetus to get us to write several new blog posts for our blog. The topic or idea might be relevant, but the available blog posts at our disposal need rework.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Growth Hacking Marketing Automation Metrics Personalization Productivity Segmentation SEO Social Media Strategy Subject Line Testing Transactional Email
I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.
I created the LIST LOVE master course because I’ve been where you are. So let me tell you my story. I started my DIY & Craft Blog (JenniferMaker.com) in October 2016. My first three months of blogging were a long, slow slog. I struggled to get posts out because it seemed like there was SO much to do—research ideas, photograph projects, edit photos, write posts, make promotional images, actually promote my posts. Ugh! Sometimes I wasn't sure what to even write about, and it was so hard to get people to visit my blog. I was doing ALL THE THINGS, but my growth was really, really slow.  
Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.
In case you missed it, I’m a HUGE proponent of email lists! I’ve got tons of list building tips in podcast interviews and some great posts here all about building an email list and writing a newsletter. If you aren’t sure why you need to be list building and need tips for growing your newsletter subscribers, then check out the following posts, interviews, and resources!

Providing alternatives like these is an effective way to grow a nice big list of subscribers that are targeted to you and what you have to offer them. They are more likely to also be responsive to your website content through the comments section.  This captive audience is worth gold to you, so treat it well. When you market to them, they are more than likely to receive it well. 
I created the LIST LOVE master course because I’ve been where you are. So let me tell you my story. I started my DIY & Craft Blog (JenniferMaker.com) in October 2016. My first three months of blogging were a long, slow slog. I struggled to get posts out because it seemed like there was SO much to do—research ideas, photograph projects, edit photos, write posts, make promotional images, actually promote my posts. Ugh! Sometimes I wasn't sure what to even write about, and it was so hard to get people to visit my blog. I was doing ALL THE THINGS, but my growth was really, really slow.  
Who it is from. Keep the “from” line in your email the same throughout the course. You are building trust, so it is important that the sender of the email remain the same Plus, if readers have whitelisted your email address, or directed your email into their primary Gmail tab, changing the address could hurt you. Choosing a person instead of an app or a blog name is best if you can; it is easy to ignore email from an entity and less so from a “real” person.
I began working on sales funnels and knew the best way to get those working for me was to increase my list numbers. I’d been following everything Jennifer did through her Blog What You Love Facebook group. After watching her success in her own blog and talking with others who’d purchased List Love, I decided to take the plunge and get it, too, despite not being successful with my previous attempt.  

An active comments section is a great way to find out which blog post topic piqued your reader’s interest. If you’re lucky, readers may even be so kind as to ask you questions in their comment that you can answer as part of your email autoresponder course, or that you can use as an opportunity later to refer them to your email autoresponder course. I’ve had blog readers email me directly and ask if I could write specific posts to answer specific questions they had. As you can imagine, I’m more than happy to do so.
“I was slowly growing my list since I started my blog in 2016 but it was pretty slow and sporadic. I started List Love not knowing what to really expect. Jennifer was using craft templates and tutorials as her blog's opt-ins and I didn’t know if that would translate to my niche of starting a business. I am so glad I took the chance! Not only is Jennifer an excellent teacher but her technique translates to any niche. With the help of List Love, I have quadrupled my list in the last four months [from 1000 to 4000 subscribers] and it is growing every day!”

Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.


With pop-ups, you can catch the audience at the very beginning, during page scrolling, when they want to exit the page – which you might see on our site as well. Done well, it’s not annoying at all 🙂 And if your site is on WordPress, there’s a lot of great pop-up plugins you can try out and use to build your email list, even from scratch. Use them as a subscription tool, exit-intent, registration form, or whatever means you want. Simply read our linked recommendation and see which one fits your needs the best. And feel free to share your top pick!
iii) List of questions in one email without the answers. Then, you can set up an Email Automation for those who click through your newsletter, to receive another email afterwards, with the answers to the challenges. (Because, on Moosend’s platform, email automation sequences only “cost” you one credit per subscriber, regardless of the emails in the sequence.)
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