When you write a blog post, whether it’s a guest post or on your own website, use the opportunity to offer downloads for more information about topics within the content. For example, if you’re writing a blog post about the Keto Diet, you can offer a link to a free 7-day menu plan within the content they’re currently reading to move them to your email list, or tag them as someone who likes meal plans.
But your money could also be spent on advertising your product to a community – not a random set of people For example, John Lee Dumas runs a podcast called Entrepreneur on Fire. If you have a great product that will make an entrepreneur’s life easy, you can hit him up there. His episodes cover all things entrepreneurial and he boasts a loyal audience. His September listens totaled more than 1 million. John even recently published a useful blog post about podcast sponsorships.