Basically, it’s a single page site where you share valuable, relevant, and meaningful information in exchange for an email address. It could be anything from landscape photography tips and tricks, low-budget travel tips, monthly entertainment newsletter, free ebook, whitepaper, blogger list… whatever it is your target audience wants and needs in exchange for their email.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
Your blog or website is your canvas to play on in the first place. Think of all the places you can put and include a lead magnet CTA that is meaningful and noninvasive. From email subscriptions to various opt-ins, free offers somewhere in the posts, to Tell-A-Friend CTA, exit pop-ups and live chat plugins. Each of these tactics has only one goal – to collect emails, so unleash your creativity and think of the ways to use them throughout your site.
The tools below will help you find email addresses and other contact details of your ideal prospects. Most of them involve Chrome extensions that will help you collect data directly from websites and social platforms like LinkedIn, Twitter, Angel.co, Crunchbase and more. We’ve reviewed the first five on the list so far. More reviews are coming soon.
I created the LIST LOVE master course because I’ve been where you are. So let me tell you my story. I started my DIY & Craft Blog (JenniferMaker.com) in October 2016. My first three months of blogging were a long, slow slog. I struggled to get posts out because it seemed like there was SO much to do—research ideas, photograph projects, edit photos, write posts, make promotional images, actually promote my posts. Ugh! Sometimes I wasn't sure what to even write about, and it was so hard to get people to visit my blog. I was doing ALL THE THINGS, but my growth was really, really slow.  

Some readers will unsubscribe from your email autoresponder, whether it is short or long in duration. It is inevitable. Watch for trends that might indicate a necessary change (e.g. high unsubscribes after a particular lesson), but understand that unsubscribes are a natural part of your list’s equilibrium. Even if people unsubscribe, they were exposed to your content before they did so. Load the beginning of the course with excellence and go from there.


“We are a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a data enrichment, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow. We base our company on the principles of trust, quality, and responsibility, that guide us in our work and ultimately define the outcomes.”
These web pop up forms are quite useful when you want to capture your anonymous visitors and convert them into potential leads. On EasySendy, the pop-up forms capture leads and automatically update your contact segments for further nurturing. Another amazing feature is the option to add social buttons. These social subscribe buttons speed-up the lead capturing process because your visitors don’t have to manually type in a form. At the same time, when they use social subscribe button, you get all their social information based on which you can create more targeted email nurturing drips.
For example, we found a few obscenely high-traffic posts on the Todaymade blog, and created a pop-up that encouraged people to sign up for an ebook that was related to the topic of the post. These were posts that had high bounce rates, meaning people came in, read what they wanted, and left. We figured we might as well offer them related content, since they were going to leave anyway. (Click here to see what I mean.) Imagine if you did that for your email autoresponder course? If you know people are going to those posts, why not offer them useful related content? They’re already primed for the topic. Nuthin’ to lose.
The first step in creating compelling content is having a clear picture of who you’re writing for. For example, if your business revolves around selling digital design solutions, you have to know what sort of people want design solutions, are they college students or small businesses? Do they want a quick fix or are they looking for permanent solutions? Where do they live? What sort of income do they have?
Rework old copy and make it new. You may have a great post that you wish you could use, but the content is outdated and in much need of repair. There are several blog posts I’ve written that I’ve reworked and slapped a new headline on. The foundation and frame was good; they just needed a bit of remodeling. It is not unusual for us to use a looming new email autoresponder course as the impetus to get us to write several new blog posts for our blog. The topic or idea might be relevant, but the available blog posts at our disposal need rework.
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
I know the idea of creating a freebie can be stressful (see my post on creating the perfect freebie for more on this!), but it doesn’t have to be all about a freebie or lead magnet. Consider the kind of content you can offer on a weekly or monthly basis that will benefit your readers. Maybe that’s resources or info. Maybe that’s entertainment or encouragement. Don’t let your email come last! Your subscribers are your VIPS, remember? Give them your BEST.
Who it is from. Keep the “from” line in your email the same throughout the course. You are building trust, so it is important that the sender of the email remain the same Plus, if readers have whitelisted your email address, or directed your email into their primary Gmail tab, changing the address could hurt you. Choosing a person instead of an app or a blog name is best if you can; it is easy to ignore email from an entity and less so from a “real” person.
It’s another grind-level tactic but if you’re just starting out with no list then this can work wonders. Product Hunt Every time you launch a new product, chances are it could be a good fit for Product Hunt. To make sure your product gets accepted by the moderators, make sure you reach out to an influential Product Hunter and get them to submit it on your behalf.
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