Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
An email list can be one of the most valuable marketing assets a firm has. While building an audience on social platforms like Facebook or Twitter can be useful, investing time and resources into an asset that you don’t control can be dangerous. These platforms have the prerogative to ban your account and limit how and what you can say. Thus, email lists give you a direct path to your qualified audience. You’re free to say what you want to who you want, as much as you want: a luxury that you won’t find on social media, or through SEO and PPC.
I created the LIST LOVE master course because I’ve been where you are. So let me tell you my story. I started my DIY & Craft Blog (JenniferMaker.com) in October 2016. My first three months of blogging were a long, slow slog. I struggled to get posts out because it seemed like there was SO much to do—research ideas, photograph projects, edit photos, write posts, make promotional images, actually promote my posts. Ugh! Sometimes I wasn't sure what to even write about, and it was so hard to get people to visit my blog. I was doing ALL THE THINGS, but my growth was really, really slow.
The key to a great email list building is to know your audience and what it is they would need from you. It’s what helps you tailor the right content/offer/product/service that matters the most, that will convert in you receiving their emails. People don’t want to be disturbed, let alone with offers they don’t want or need, so do your research and prepare tailored proposal they would gladly like to receive.
High-traffic posts: High-traffic posts are the posts that people are reading, and indicate a topic they are interested in. You could create an email autoresponder out of these specific posts, or use them as a guide on what people want to read about. An added bonus, once you know which posts get the traffic, is that you can promote your email autoresponder in those actual blog posts and target a specific audience.
If you don’t want to build the lists on your own, you may want to check out the links below. Some of those companies are lead generation agencies, which means they will not only find prospects matching your ideal customer profile, but they will also manage the whole outbound lead generation process including writing your emails and managing your outbound campaigns.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
"Jennifer's course was exactly what I needed to start growing my email list. When I started her course, I had fewer than 30 random subscribers. Now my list is at 3,500 and it's growing every day. What's even better is that Jennifer teaches you how to build a targeted list with different opt-in forms so you know how people came to your blog and what they're interested in.
Basically, it’s a single page site where you share valuable, relevant, and meaningful information in exchange for an email address. It could be anything from landscape photography tips and tricks, low-budget travel tips, monthly entertainment newsletter, free ebook, whitepaper, blogger list… whatever it is your target audience wants and needs in exchange for their email.
Email marketing is an extremely powerful tool for engaging your audience. If you want to grow your business, your email list is a good place to start. Each email address in your database represents interest in your brand – and a potential conversion. A good email list building strategy is therefore something that every business needs. Look no further – we’ve compiled our top list building tips. Let’s go!