After collecting the emails of current and past customers, the next easiest way for small businesses to build their email list is to integrate email conversion into offline operations. Most small businesses have offline operations, whether that includes direct traffic to a brick and mortar store, client cold calls, customer support or any number of process that take place outside the internet. An opportunistic marketer should use these interactions as a way to grow their email list.
An email list can be one of the most valuable marketing assets a firm has. While building an audience on social platforms like Facebook or Twitter can be useful, investing time and resources into an asset that you don’t control can be dangerous. These platforms have the prerogative to ban your account and limit how and what you can say. Thus, email lists give you a direct path to your qualified audience. You’re free to say what you want to who you want, as much as you want: a luxury that you won’t find on social media, or through SEO and PPC.
And talking about Social Media, why not use its incredible power to gain more subscribers? Like, come up with specific Social Media challenge, something that aligns with your brand and has value for your followers. Invite them to participate with the clear CTA and follow through the idea. That can be anything from a smart eating challenge, or how to become a better storyteller or a fitness challenge. The idea is to get people involved, offer a value that is worth giving an email address for.
Even a small blog or a website with basic content can still be used for building your email list – if you have a landing page, or even a landing page itself. It’s a one-page website with well-targeted content and an opt-in form. A well structured and designed landing page, containing the right copy, well-targeted CTA, and opt-in form is a severe magnet for building your email list.
Building your email list can be overwhelming and tricky; that’s why you need help from relevant and reliable tools. Sure, you can try to grow your list manually, but it takes time and intense effort. And it is something we’ve all done in the beginning. Maybe. Nowadays, if you want to do it quicker and more efficient, you’ll use some of the ideas tools we talk about in this article. Furthermore, you’ll pair them with some of the tactics we offer at the end of the post. So, let’s dive in.
Longer email course. We have noticed in our own email autoresponder courses that people do unsubscribe more as the course continues, but that does not mean you should not have an autoresponder that runs a longer time. It will take some readers longer to commit to you, your content, and ultimately, anything you are selling. A longer email autoresponder fits their needs perfectly. A longer email course is a good place to feature a set number of blog posts on a topic that you have written many blog posts on.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.