Don’t get intimidating! List building can be one of the hardest things to do. Not only is the growth part harder than, say, growing a Twitter following, but people struggle with what to write, how often to write, and what the purpose behind email is. Though I’ve given you some great list building resources above, here are my tips for getting started or scaling up.
Great article! I have been struggling with an email list. I have it set up and my thank you email then just simply a once a week email with my latest posts that I don’t even have to do it does it for me. I really need to buckle down and focus on my subscribers. I also should do a test to see what is working and what is not. Switch it up a but. Thanks for the info!
Rework old copy and make it new. You may have a great post that you wish you could use, but the content is outdated and in much need of repair. There are several blog posts I’ve written that I’ve reworked and slapped a new headline on. The foundation and frame was good; they just needed a bit of remodeling. It is not unusual for us to use a looming new email autoresponder course as the impetus to get us to write several new blog posts for our blog. The topic or idea might be relevant, but the available blog posts at our disposal need rework.
When you write a blog post, whether it’s a guest post or on your own website, use the opportunity to offer downloads for more information about topics within the content. For example, if you’re writing a blog post about the Keto Diet, you can offer a link to a free 7-day menu plan within the content they’re currently reading to move them to your email list, or tag them as someone who likes meal plans.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.