When creating an offer, a landing page, subscription/sign up form, ask only for necessary information. People really don’t want to be bothered to fill in infinite spaces; in most cases, an email address and a name are more than enough. Ask for more info, and people won’t take time to fill it out, let alone leave their email. To successfully collect email addresses,  keep it short and straightforward.
But your money could also be spent on advertising your product to a community – not a random set of people For example, John Lee Dumas runs a podcast called Entrepreneur on Fire. If you have a great product that will make an entrepreneur’s life easy, you can hit him up there. His episodes cover all things entrepreneurial and he boasts a loyal audience. His September listens totaled more than 1 million. John even recently published a useful blog post about podcast sponsorships.
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