Shorter copy is powerful. 200-300 words or less is a good rule of thumb if you aren’t using a full blog post, especially if you are sending more than one email a week. We have used this idea of using only part of a blog post in our own emails, making sure that the introductory copy was sufficient to let the reader know exactly what the post was about. Entice without tricking, in other words.
"Before I came across Rapid List Building I was shooting blindly in the dark just hoping and praying that what I was doing would work. Now I have a roadmap to grow my list. No more hoping, guessing, and wasting time. I finally feel confident and in control. And the best part...I'm now adding 100+ new subscribers to my email list every day. I'm on track to double my revenue this year."
Some readers will unsubscribe from your email autoresponder, whether it is short or long in duration. It is inevitable. Watch for trends that might indicate a necessary change (e.g. high unsubscribes after a particular lesson), but understand that unsubscribes are a natural part of your list’s equilibrium. Even if people unsubscribe, they were exposed to your content before they did so. Load the beginning of the course with excellence and go from there.
In case you missed it, I’m a HUGE proponent of email lists! I’ve got tons of list building tips in podcast interviews and some great posts here all about building an email list and writing a newsletter. If you aren’t sure why you need to be list building and need tips for growing your newsletter subscribers, then check out the following posts, interviews, and resources!
Experts like Joe Pulizzi, founder of Content Marketing Institute, believes that an email list is critical as one cannot build his/her own content on a rented land. He continues saying that the first step is to collect email addresses whereby a person can understand who are his/her readers and hopefully they will be his/her, customer, soon. If a person’s goal is to drive sales or keep customers happy in some way, then he/she would first have to get them as part of his/her audience.
With pop-ups, you can catch the audience at the very beginning, during page scrolling, when they want to exit the page – which you might see on our site as well. Done well, it’s not annoying at all 🙂 And if your site is on WordPress, there’s a lot of great pop-up plugins you can try out and use to build your email list, even from scratch. Use them as a subscription tool, exit-intent, registration form, or whatever means you want. Simply read our linked recommendation and see which one fits your needs the best. And feel free to share your top pick!
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.