Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.
Knowing all this, what it is we can do to build our email list and improve customer engagement? In this article, we’ll talk about several ideas to consider when starting to create an email list. Also, we’ll recommend some specific email list building tools that can help you with it. Try them out and combine with the tips from the MailChimp for WordPress article and start creating great email marketing campaigns.
Imagine how it will feel to turn your blog into a mailing list machine, getting subscribers as you sleep. Imagine being able to reach YOUR readers anytime, without worrying about Facebook algorithms, SEO rankings, or Pinterest updates. Imagine being able to monetize your mailing list and your blog... all while providing your readers with things they love.
For example, Survey Monkey is another must-have basic email list building tools you should try. Doing a target audience research need some new topics to cover or simply want to see how people perceive your product, service, or a brand? Use Survey Monkey to ask them, offering the results in exchange for their email address and voila! Got yourself an email list pretty quick!
While consumers have steadily become desensitized to giving out personal emails, they will be more apt to provide an email if there is a value exchange. As we mentioned above, simply asking someone to join your newsletter isn’t going to convince them that they are receiving value in return for their contact information. It’s important to be transparent, convincing and urgent with your opt-in call-to-action. Some easy ways to offer value for opt-ins is to:
In addition to all these tools, how about some bonus tips for improving your list building efforts? Use photo/video tools to create captivating content that converts! And by that, we mean use tools like Canva or Zoom to develop and record – freely – visuals, short videos, or webinars. Canva is a great freemium tool that lets you create stunning visuals for pretty much any and every purpose you need. Zoom is more and more becoming the next great thing in live chat and enables you to record your video, so it’s good if you want to have a freebie webinar or short lead magnet messages.
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
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Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information.
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
Just like with website copy, you can create a number of variants for your popup, contact form or contest banner, and then test each individual part, like the color of the call-to-action button, text or image, and then see which combination is producing the best results. This way, you can create the most effective forms that will convert many visitors into leads. You can easily set up Optimizely on your website by adding a piece of code to it.
This is especially effective of course if the content you’re sharing is relevant to your own business, and if you’re sharing it to or with a group of your target audience. If you share highly relevant content on Facebook and your target audience clicks on it from your Snip.ly link, chances are they’ll also be interested in your content and opt-in offers. Use Snip.ly to add calls to action to all of the relevant content you share.