A useful footer. Below your main content is the footer of your email. It should contain a clear and simple way for your reader to unsubscribe, as required by the CAN-SPAM Act. Mention why they are getting the email (they signed up), and how to contact you. Email apps often take care of this for you, but just be sure it is included. The footer area is where you could do “self-advertising” if you wanted to. Keep it simple, if you choose to do it, preferably just one or two “ads” or links.
I created the LIST LOVE master course because I’ve been where you are. So let me tell you my story. I started my DIY & Craft Blog (JenniferMaker.com) in October 2016. My first three months of blogging were a long, slow slog. I struggled to get posts out because it seemed like there was SO much to do—research ideas, photograph projects, edit photos, write posts, make promotional images, actually promote my posts. Ugh! Sometimes I wasn't sure what to even write about, and it was so hard to get people to visit my blog. I was doing ALL THE THINGS, but my growth was really, really slow.
If at any point in the course you feel overwhelmed or lost, you have three mechanisms to get you back on track:1) Me! Take full advantage of the unlimited coaching 2) The community. There are hundreds of other people on this journey with you. We have an active and vibrant community full of folks that have been exactly where you are. 3) Strategy calls. Take advantage of the one-on-one strategy call you get with me. We can workshop through any questions or hold-ups you are facing.
“I was slowly growing my list since I started my blog in 2016 but it was pretty slow and sporadic. I started List Love not knowing what to really expect. Jennifer was using craft templates and tutorials as her blog's opt-ins and I didn’t know if that would translate to my niche of starting a business. I am so glad I took the chance! Not only is Jennifer an excellent teacher but her technique translates to any niche. With the help of List Love, I have quadrupled my list in the last four months [from 1000 to 4000 subscribers] and it is growing every day!”
In case you missed it, I’m a HUGE proponent of email lists! I’ve got tons of list building tips in podcast interviews and some great posts here all about building an email list and writing a newsletter. If you aren’t sure why you need to be list building and need tips for growing your newsletter subscribers, then check out the following posts, interviews, and resources!
I began working on sales funnels and knew the best way to get those working for me was to increase my list numbers. I’d been following everything Jennifer did through her Blog What You Love Facebook group. After watching her success in her own blog and talking with others who’d purchased List Love, I decided to take the plunge and get it, too, despite not being successful with my previous attempt.
The key to a great email list building is to know your audience and what it is they would need from you. It’s what helps you tailor the right content/offer/product/service that matters the most, that will convert in you receiving their emails. People don’t want to be disturbed, let alone with offers they don’t want or need, so do your research and prepare tailored proposal they would gladly like to receive.
But the real joy here for me, is not the money. It’s that now, because I learned how to turn my readers into subscribers, I now have an AMAZING community of people around me. I can ask them any question and they'll respond. I can start a Facebook group and they'll come join me. I can issue a challenge and they'll rise to it! They can make nearly any endeavor successful because there are so many and they are so engaged. And that is a feeling like none other.
In fact, Clarity estimates that about 70% of people respond positively when approached about being added to an email list during an offline conversation. Furthermore, Clarity says that emails acquired offline are reported to have much higher click-through rates, sometimes more than twice as much. Make asking for an email second nature, and you’ll quickly grow your email list.
The tools below will help you find email addresses and other contact details of your ideal prospects. Most of them involve Chrome extensions that will help you collect data directly from websites and social platforms like LinkedIn, Twitter, Angel.co, Crunchbase and more. We’ve reviewed the first five on the list so far. More reviews are coming soon.
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.