Longer email course. We have noticed in our own email autoresponder courses that people do unsubscribe more as the course continues, but that does not mean you should not have an autoresponder that runs a longer time. It will take some readers longer to commit to you, your content, and ultimately, anything you are selling. A longer email autoresponder fits their needs perfectly. A longer email course is a good place to feature a set number of blog posts on a topic that you have written many blog posts on.
This reaction is rare with an email autoresponder course. Even though they’ll be added to your general email list, they still expect to get emails from you and are more receptive to all of the email you send. They get used to seeing your emails come in through your email autoresponder course; your other emails arriving to their inbox are no big deal.
Cathy is the Woodpecker blog’s creator & chief contributor. She used to spend lots of time contacting prospects, especially via email. One of the few people on Earth who read crappy cold emails from start to end and analyze them – for purely educational purposes. Taking care of this blog, reporting Woodpecker’s journey on the pursuit of happy openings, successful closures and all the new skills we acquire in between.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Some readers will unsubscribe from your email autoresponder, whether it is short or long in duration. It is inevitable. Watch for trends that might indicate a necessary change (e.g. high unsubscribes after a particular lesson), but understand that unsubscribes are a natural part of your list’s equilibrium. Even if people unsubscribe, they were exposed to your content before they did so. Load the beginning of the course with excellence and go from there.
Just like with website copy, you can create a number of variants for your popup, contact form or contest banner, and then test each individual part, like the color of the call-to-action button, text or image, and then see which combination is producing the best results. This way, you can create the most effective forms that will convert many visitors into leads. You can easily set up Optimizely on your website by adding a piece of code to it.
Don’t get intimidating! List building can be one of the hardest things to do. Not only is the growth part harder than, say, growing a Twitter following, but people struggle with what to write, how often to write, and what the purpose behind email is. Though I’ve given you some great list building resources above, here are my tips for getting started or scaling up.
It’s another grind-level tactic but if you’re just starting out with no list then this can work wonders. Product Hunt Every time you launch a new product, chances are it could be a good fit for Product Hunt. To make sure your product gets accepted by the moderators, make sure you reach out to an influential Product Hunter and get them to submit it on your behalf.