Just like with website copy, you can create a number of variants for your popup, contact form or contest banner, and then test each individual part, like the color of the call-to-action button, text or image, and then see which combination is producing the best results. This way, you can create the most effective forms that will convert many visitors into leads. You can easily set up Optimizely on your website by adding a piece of code to it.
An email list can be one of the most valuable marketing assets a firm has. While building an audience on social platforms like Facebook or Twitter can be useful, investing time and resources into an asset that you don’t control can be dangerous. These platforms have the prerogative to ban your account and limit how and what you can say. Thus, email lists give you a direct path to your qualified audience. You’re free to say what you want to who you want, as much as you want: a luxury that you won’t find on social media, or through SEO and PPC.
Conversations. You’ve had conversations with people on social media. What are they talking about? What are they repeatedly asking you about? Wouldn’t you love to have an email autoresponder handy so the next time you’re asked, you can mention that it is available? Places like Inbound or Quora are a great place to find out what people want to know about. Just read the conversations they have with each other. Answer their questions, and tell them about your email autoresponder. Social media isn’t as mathematical as pure analytics, but it is a good measurement of what people say they are interested in.
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.
Create entirely new content. Perhaps you’re using published blog posts, but your email autoresponder is missing a crucial lesson and you need to write brand new content so that the course achieves its goal. Maybe you’ve not even begun your blog yet, and are building your autoresponder first. Or, you just want to write the course from scratch from the ground up.
Longer copy is acceptable. Including the full blog post text means a longer email, but there is a benefit to including the full blog text for your reader. You are offering them convenience by not making them click through to your site to read everything. You hold nothing back and give them everything for free, not even requiring a visit to your site. That can be seen as a form of goodwill, and readers often prefer the convenience of being able to read everything in their email client on their mobile device without having to open up a browser.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Growth Hacking Marketing Automation Metrics Personalization Productivity Segmentation SEO Social Media Strategy Subject Line Testing Transactional Email
Landing pages are a great way to entice whitepaper downloads, trial sign-ups and even purchases. Unbounce makes it easy for you to create attractive landing pages - you can choose from a library of templates to match your campaign or create a page from scratch with its drag and drop page builder. What’s more, Unbounce offers analytics and split testing (A/B testing) as well.
“Search for new potential customers, instantly. Using LeadFuze’s lead generation software, you no longer just have to find business contacts one by one on LinkedIn. Instead, search for leads in specific roles and industries, that use certain software, that spend on Adwords, who are hiring, and more. Then, unlock a lot more data like verified emails, phone numbers, social profiles and more!”
“At Oxyleads, we all come to work every day because we want to solve one of the biggest problem in lead generation – the lack of up-to-date business contacts. We understand that lead generation can be a bottleneck for the business. The ability to generate sufficient quality leads in a reasonable amount of time is crucial to business success. That’s why we believe that selecting the best technology (with an added human touch) will make sure that no business will ever need another source for lead generation.”
Create entirely new content. Perhaps you’re using published blog posts, but your email autoresponder is missing a crucial lesson and you need to write brand new content so that the course achieves its goal. Maybe you’ve not even begun your blog yet, and are building your autoresponder first. Or, you just want to write the course from scratch from the ground up.
With the right set of tools, you can build your list cost-efficiently and ensure that it’s relevant, filled with people who have expressed a genuine interest towards your brand. Building an email list will take some time, but it will grow over time and has the potential to give you a lot of business in the long run. Hope you give these tools a spin and let us know how it goes - we’d love to hear your feedback.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
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