Your current customer base is a great place to start building your email list. If you have a CRM system, you probably have already have clients’ email addresses. The more information you have, the better. Start with an overarching list that includes all customers and then keep segmenting and branching out based on who your customers are, where they are located, what they purchased, or any other number of relevant variables that you have collected. If you don’t have a CRM and have not been collecting emails of past clients, then you’ll have little tougher time. Try calling your past and current customers, look on their website for contact information or reach out on social media to acquire their emails. Starting with your current and past customers will give you a solid foundation to build on.  
Contests and freebies are great tools to gather emails from your audience. Who doesn’t like something for free, right? Think of giveaways, sweepstakes, anything you can give to your audience in exchange for their email address. Just like in a landing page example below, it can be anything from ebooks, whitepapers, to actual products or services you can give for free. Combined with Social Media, it’s one of the fastest and easiest ways to grow your email list.
Shorter email course. We have several short email autoresponders, and we use their brevity as part of the selling point. A short email course is the perfect answer to a reader who doesn’t want to be bothered too much, and who doesn’t want to commit to a long session of emails. A short email course works great for a tightly planned topic with a logical course outline, and a distinct beginning and end. With a shorter email course, people are more readily aware of previous content, and continuity and structure are important. A shorter course is also easier for a new blogger to get started with.
With pop-ups, you can catch the audience at the very beginning, during page scrolling, when they want to exit the page – which you might see on our site as well. Done well, it’s not annoying at all 🙂 And if your site is on WordPress, there’s a lot of great pop-up plugins you can try out and use to build your email list, even from scratch. Use them as a subscription tool, exit-intent, registration form, or whatever means you want. Simply read our linked recommendation and see which one fits your needs the best. And feel free to share your top pick!
Shorter copy is powerful. 200-300 words or less is a good rule of thumb if you aren’t using a full blog post, especially if you are sending more than one email a week. We have used this idea of using only part of a blog post in our own emails, making sure that the introductory copy was sufficient to let the reader know exactly what the post was about. Entice without tricking, in other words.
But your money could also be spent on advertising your product to a community – not a random set of people For example, John Lee Dumas runs a podcast called Entrepreneur on Fire. If you have a great product that will make an entrepreneur’s life easy, you can hit him up there. His episodes cover all things entrepreneurial and he boasts a loyal audience. His September listens totaled more than 1 million. John even recently published a useful blog post about podcast sponsorships.
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