It is used for adding scrolling header bar to your website. It works almost on any website without giving much importance to the content management system behind it. It is highly customizable as the admin interface allows you to change the text, colors, and placement of the bars. It even has advanced targeting option so that you can make the bar visible to certain visitors only.
But your money could also be spent on advertising your product to a community – not a random set of people For example, John Lee Dumas runs a podcast called Entrepreneur on Fire. If you have a great product that will make an entrepreneur’s life easy, you can hit him up there. His episodes cover all things entrepreneurial and he boasts a loyal audience. His September listens totaled more than 1 million. John even recently published a useful blog post about podcast sponsorships.